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What’s the hype all about?
When something new comes along - a new idea or an innovation - there is, predictably, some hype that draws the attention of business leaders who are seeking the latest competitive advantage. Business leaders have been cautioned against chasing every new “shiny object” because of the disruptive nature of this approach. At the same time, business leaders have an obligation to be scanning for new ideas and innovations to remain competitive. So what’s the answer?