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Why ‘Features & Benefits’ Recruiting Isn’t Working
In the world of sales, it is widely understood that selling features and benefits is not an optimal approach. The same rules apply to recruiting. However, much recruiting today remains focused on features and benefits. Why is this and what’s a better approach? 
Unemployment Money Wasn't the Problem
All summer long, business owners have been criticizing government unemployment as the reason why there’s not enough employees. Now that the bonus money is gone, are things really any different when it comes to recruiting? Of course not. Here’s why, and what to do to find the people you need...
3 Steps to Improve Recruiting
So, you would like to hire enough people to fill your open positions and hold onto them for a reasonable amount of time. Welcome to the club. Every employer is thinking the same thing and you are competing with them for people. How should you respond and how will you stand out in the crowd?...
What Only 12% of Companies Know
Now that spring has sprung, it’s time for most of us to start hiring employees and preparing for the rush of spring work. This year, the task of finding great people seems even more difficult, but there is one secret to beating the competition when it comes to building a rock-star team…
How to Recruit and Retain Talent in 2019
The real secret to attracting key talent is by building a brand that potential employees desire. As companies are more transparent than ever, it is clear that the secret to attracting and retaining top talent is…
The Recruiting Lie
Companies like, ZipRecruiter, and LinkedIn will tell you in their advertisements that the right candidates are out there. In fact, the best candidates are on their platforms! If only you’ll pay more to get them…