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The Great Sales Challenge of 2022
There is no question that increasing your selling prices is one of the greatest sales challenges of 2022, if not the greatest challenge. After years of renewals with minimal price increases, if any at all, salespeople are faced with having to present large price increases. Not only are these price increases long overdue but they are fueled by price inflation in all areas of our economy. The question then becomes how to successfully sell these large price increases. I have three key recommendations.